campaign_beyond_the_game_2024

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Football practice in Kenya with the Kibera Black Stars, prize-winning project of Impact 2024 International
Sport, Beyond The Game
HOW SPORTS IS MOVING THE LINES FOR YOUNG PEOPLE AROUND THE WORLD?
If you've ever played a sport, you know that it's more than just a game. It's not just about moving your body following the rules.
The Sports, Beyond the Game campaign tells the stories of young people in developing countries, for who sports is a tool to radically transform things.
At Agence française de développement, we've been seeing and supporting this reality in many countries for several years now, and we wanted to tell you that story. Authentic, unexpected and inspiring, these testimonies shake up preconceived ideas about sports to reveal its impact on society and our world.