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In the developing countries, one can find extremely high-performing companies. What is their secret? Do they faithfully replicate best practices that have proved their worth in the most advanced economies? Or do they adopt creative approaches to management by leveraging the cultural resources offered by their environment?

Four companies located in Argentina, Cameroon, Morocco and Mexico reveal the alchemy of their success. These organisations have relied on a modern reinterpretation of traditional forms of co-operation present in their surrounding society but normally absent from the sphere of business. Thus, in Mexico, a singular management approach gave rise to a kind of family of brothers that constantly exchange mutual aid and support, while in Morocco, there emerged a form of religious brotherhood united by a shared moral ideal and headed by a holy man.

What the research into these firms reveals is that promoting development is not a matter of trying to change cultures that are allegedly incompatible with the progress. What is needed are ways of organising companies and economies in tune with the forms of good co-operation specific to each culture.
pdf : 1.63 MB
author(s) :
Philippe d'IRIBARNE
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available also in : en
1.63 MB (pdf)
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