Encourage the development of training courses for digital creative professions

The gaming and audiovisual industries represent a very important economic and employment opportunity in Africa. Between 2015 and 2020, the entertainment and media industry in Kenya has grown by approximately 8%. However, the structuring of training specific to these activities remains insufficiently supported for the development of the sector. The professionalization of digital creative actors is one of the main keys to success for the development of the cultural and creative industries (CCI), a growing sector in AFD's countries of intervention.

The establishment of a FEXTE funding scheme thus provides an initial response to these issues and enables French know-how in animation and video games to be acknowledged.

The project aims to set up a training course in animation and video games in Kenya through a partnership between the Africa Digital Media Institute (ADMI) and the Rubika school. It will finance the transfer of skills and teaching methods between the two schools, as well as the acquisition of equipment for the ADMI in Nairobi.

The objective is to train professionals and entrepreneurs in digital creation (animation films and video games) to meet the growing needs of the African and international markets while taking advantage of the French expertise in the sector and encouraging exchanges between Kenyan and French professionals. The methodology implemented by ADMI and Rubika focuses on field learning and immersion in a professional environment.

The proposed partnership between these two schools thus allows for the emergence of local content production in the field of animated films and video games, while meeting the challenges of training and support for entrepreneurship.

• Strengthen the development of skills within the video game and digital animation sectors.
• Promote the exchange of expertise and the transfer of skills between French and East African professionals.
• Contribute to the creation of jobs in the field of digital creation.
• Boost the economic environment of the cultural and creative industries (CCI) in East Africa.