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Culture in Africa
It was all finalized during French President Emmanuel Macron’s visit to South Africa. AFD, Senghor University and the Trace platform signed a protocol of intent to train stakeholders in Africa’s cultural and creative industries – a dynamic sector that is nevertheless beset by difficulties.

The creative economy is one of the sectors with the strongest growth in the world, with major potential in terms of quality job creation, income generation, and export earnings.

The cultural and creative industries (CCIs) sector in Africa is lively and dynamic, but it is faced with a number obstacles that limit its growth. Much of the work carried out is in the informal sector, and there is a lack of professionalization in management and production processes. The sector is also beset by non-compliance with legislation in the area of intellectual property and difficulties in obtaining financing. Women are under-represented, particularly in decision-making positions.


Setting up an innovative training program that is flexible and takes the sector’s ongoing historical potential into account is therefore key to helping deal with these challenges.

An innovative training offer

In response to these challenges, AFD, with its Campus based in Marseille, is seeking to contribute to the design and deployment of a new training program for CCI stakeholders in Africa. This contribution was finalized with the signing of a protocol with Senghor University and Trace Global, with Élisabeth Moreno, Deputy Minister for Gender Equality, Diversity and Equal Opportunity, in attendance.

The planned project for the training program will offer a blended learning approach to CCI stakeholders in Africa, combining remote learning through the Trace Academia platform, and in-person learning at seminars organized on the Senghor campus in Africa and the AFD Campus in Marseille.