AFD and the Basketball Africa League (BAL) are financing the production of a mini-series about 20 young Africans in an academy that combines playing basketball with sustainable development projects.
Context
In February 2019, the NBA and FIBA announced the creation of the Basketball Africa League (BAL). It was launched in March 2020 and brings together teams from 12 African countries with the aim of creating conditions to build an economy of sustainable basketball.
In January 2020, AFD and the BAL started working together on the creation of an “edutainment” program: a form of educational entertainment using various media, such as television, social networks and other digital tools. Sporting activities are recognized for their benefits in terms of personal development, sharing universal values, cohesion and raising awareness of the importance of taking part in the community. They are a key tool of edutainment.
Description
The program organizes a competition between 20 young girls and boys in a Basketball Academy for close to a month. They are selected in seven countries (Benin, Côte d’Ivoire, DRC, Mali, Morocco, Senegal, Togo) based on their sports skills and their awareness of the SDGs.The competition comprise four stages:
- Collective thematic projects: building group projects on gender equality and health with support from a CSO
- Individual projects: experimenting with individual projects on the themes of sustainable development
- Sports challenges: sport sessions with basketball stars
- Personal and collective development: fun activities based on sport and raising awareness of the SDGs.
These filmed activities lead to the creation of educational tools that aim to raise the awareness of over 120 million African viewers on health and gender equality. Following the broadcast of the television program, a community training and debate campaign has been deployed in Mali, Senegal and Togo. It aims to increase public support for the activities implemented, change behavior in terms of gender equality and raise awareness of local health issues.
Impacts
- Young people sensitized to the SDGs (health and gender equality)
- Promotion of sporting activities, particularly for women, and creation of an ecosystem for sport and local development
- Promotion of African dynamism and talent on the theme of “sport and development” through the edutainment materials
24/09/2021
Project start date
1 year
Sectors
Benin, Côte d’Ivoire, DRC, Mali, Morocco, Senegal, Togo
Financing tool
1 500 000
EUR
Achevé
20 young people from the project countries, young people and communities in Mali, Senegal and Togo, and local CSOs
Basketball Africa League (BAL)
Co-financiers
-
on the same region
Sports and Development"Championnes": Strengthening girls' leadership through education and football
Digital and InnovationSustainable CitiesASToN: Financing an african smart towns network making the digital transition
Education and TrainingSustainable CitiesICAT PROJECT - An academia partnership to develop sustainable construction, urban and regional planning
-
on the same topic
Education and TrainingSports and DevelopmentBasketball Experience: Supporting education and awareness-raising through sports
Gender EqualityHealth and Social ProtectionSport to promote the inclusion of people with intellectual disabilities
Gender EqualitySports and DevelopmentImproving the physical and mental health of girls through boxing
-
on the same financial tool
